LMS Benefits for Retail Industry
Pallavi Agarwal
Pallavi Agarwal
Mar 26, 2018

Retail industry has been emerging as one of the fastest and dynamically growing sector in developing markets of world, generating nearly 8% of employment in Indian market as pointed out by researchers. According to Forbes report, 2017 was the year of digital discovery, while, 2018 will be the year of technology and more integration of it into the mainstream retail.

Experts suggests that these enterprises need to increase their business efficiencies to survive in sharply competitive world. Retail being a people-driven industry, does need to draw their focus on its dispersed workforce, comprising of distributors, wholesalers, retailers, partners… for ensuring best practices on their productivity and efficiency. Adopting a centralized system at corporate level to confirm uniformity and objectivity in training across geography does call for incorporating a modern, customized, scalable, and flexible system

Retail enterprises, does face many challenges externally as well as internally, while carrying their day to day operations; running with high turn-over rates, in-addition to low bandwidth of people, and lack of access to systems on floor. It thus, becomes a dare to train and keep employees and partners well informed with rich knowledge about the product in such situation. 

As the particular industry owes much of its success to customer employee interaction and service therefore, delivering best training to workforce is crucial. Embracing custom eLearning for each of your training need now address every requirement like never before.

Let’s see how eLearning format has been helping large retailers in meeting their training challenges:

1.   Dealing with high employee turn-over

One of the major drawback that retail industry suffers is the problem of high employee turnover. Due to shorter working period, constantly hiring new workforce and spending on their on-boarding and training, does call for huge investment.

Incorporating online training management system at premise can considerably eliminate the amount spent repeatedly on calling an instructor, arranging logistics for making executives compliant with the role and responsibilities. Additionally, keeping employees well informed on each product and feature along with the skills required on-floor with real-time notifications helps in improving retention rate at premise.

2.   Improving customer satisfaction and sales 

The only point of difference that retail industry could emphasize now is the personalized experience for each of the visitor in store.

It becomes a critical concern for organizations to drill their employees on the best ways for providing personalized attention while handling visitors in store.

With customers moving towards online giants for their purchase decisions, the prominence of creating a delightful experience takes the organizations long way. Assisting customers on each of their queries and awaking them with every promotional offer does call for having an online learning management system at hand.

3.   Providing Up-to-date product knowledge 

New products with enhanced features and functionalities are few constant changes retail industry experiences. Keeping your employees well informed on each of them at earliest in order to pitch those to clients does calls for having an online learning management system, where each information is dispersed in real-time. Creating and releasing micro videos on every small update of product such as that learner receives standardized and quick information which can be accessed through multiple devices.

4. Anywhere, Anytime learning through mobile learning

Retail employees being on field for hours does need a system which is accessible anytime and from anywhere. Thanks to mobile learning by which employees could access the information just-in-time. Handling a client and informing him about latest flash sale when and where required could be easily taken care with information on fingertips.

Microlearning tends to be a great support tool by which learner could fetch specific information without a minutes gap.

Major change that industry is accepting is the concept of learning at your own device, across geography, where each learner is bestowed with the freedom to access their own devices and gain training at any point as per their feasibility.

5.   Centralized training platform 

E-learning is standardized, cost effective and flexible when compared to traditional classroom methods. Accessible to geographically dispersed workforce for each of the product knowledge and brands policies. No matter at what location is the particular store located, content on each product information could be fetched by just logging-in.

Present corporates adopt such systems, which are cost as well as time efficient. Increasing organizational knowledge pool in rapidly changing scenario of external environment does call for a beneficial system.

Thus, deciding on formal and informal learning backed by cohesive curriculum, it is important to have a systematic, centralized system at place. With constant evolution and development of industry, training is one such area which needs to be upgraded by organizations in order to run in-line with market.



TAGS : Retail Industry

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